(03) 7003 8588 contact@medistays.com.au

Applications now open

Flexible (Full time or Part Time, remote working options)

Position Overview

At MediStays, we provide trusted accommodation for people on a medical journey. Our newly created position, Digital Marketing Specialist, presents an exceptional opportunity for a values-driven individual who is passionate about making a positive social impact.  

At MediStays, we support Australians requiring health and medical accommodation. While some guests are travelling for medical appointments or specialist care, others have been discharged from hospital and require interim accommodation to support new or lifelong disabilities. We are acutely aware that some guests, including family members and carers, are travelling under challenging and sensitive circumstances. The common thread for guests referred to our service is their gratitude for the positive impact MediStays makes on their medical journey.

The Role

As our Digital Marketing Specialist, you will build and implement a marketing strategy that will enhance customer acquisition and act as a breeding ground for virality, word of mouth and organic growth. This role will take responsibility for data-driven email marketing campaigns, SEO optimisation, creative ad copy and technical analysis of a user’s experience. 

When you join the MediStays team, you will embrace the opportunity to work in a lean, rapidly evolving and entrepreneurial environment and strive to achieve our ambitious future goals. Together, our team challenge each other to improve MediStays outcomes and band together to develop and apply practices and frameworks that deliver positive social impact. While we are hard-working and focused, we are constantly rewarded by the work we do and humbled by the positive difference we make. 

Key Qualities

  • Data driven – you measure everything and use analytical tools to determine the most effective marketing strategies for short- and long-term goals.
  • Creative – you think differently about finding ways of capturing attention and converting behaviour.
  • Storyteller extraordinaire – you are articulate and intelligent with writing, truly connect with our community and synthesise information into compelling stories that resonate.
  • Embrace failure – you test quickly and adapt strategies to find the things that optimise.
  • Adaptive and flexible – you can juggle between strategic mindset and detail, trust your intuition and are comfortable with ambiguity. 

Key Responsibilities

  • Design, execute and analyse digital marketing strategies to increase traffic to the MediStays website.
  • Launch and scale new solutions through successful go to market plans and customer lifecycle development (including acquisition and retention strategies).
  • Strategically build our digital presence by optimising SEO,
  • Plan and manage our social media platforms
  • Work collaboratively with the MediStays team to execute short- and long-term strategic opportunities.
  • Undertake analysis, using Google Analytics and other tools, to provide comprehensive and regular lead reporting to the MediStays team.
  • Manage PR opportunities and press releases as this becomes part of our strategy.
  • Manage trade marketing strategies with our Director and Supplier teams.

Experience and Qualifications

  • Bachelor’s Degree in marketing or a related field.
  • A proven track record working in digital marketing.
  • Experience in managing SEO/SEM, social media platforms, landing pages and website analytics.
  • Outstanding communication and interpersonal skills.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints.
  • Up-to-date on the latest trends and technologies in digital marketing.

Location

Our team is in Melbourne, with most working 1 to 3 days a week from our office. The right candidate could perform this role from anywhere, and we will consider applicants outside of Victoria.

 For a confidential discussion please contact admin@medistays.com.au to arrange a mutually convenient time.

Submit your expression of interest below: