We’re Hiring – Growth Marketing Manager

Sarah Everitt

Growth Marketing Manager

Please submit your expression of interest and application at the end of MediStays Careers page. Please note, only shortlisted candidates will be contacted for interview. 

Applications now open.

1 x Full Time Role available: 38 hrs/week across 5 days per week (Part-time considered)
Hybrid working environment:  Work from home and our East Melbourne VIC office 

About Us

MediStays is a nationwide service connecting Australians and their families with the best accommodation options to support a hospital visit or disability-related stay.

Our team are passionate about reducing barriers to care and creating a world where anyone with a medical condition, disability or other vulnerability feels safe in the knowledge that the right accommodation can be found quickly and easily. A world where everyone gets the same high-quality healthcare, regardless of their point of origin.

We have deep insights into the accommodation needs of Australians living with a health diagnosis or disability. The common thread for guests referred to our service is their gratitude for the positive impact MediStays makes on their journey. While we are hard-working and focused, we are constantly rewarded by the work we do and humbled by the difference we make. 

Our People are a core pillar of MediStays. Our team embrace the opportunity to work flexibly from home and our office. Their unique contributions and diversity are embraced across our workplace. As a family-first company, we support our employees to take an active role in caring for family and offer flexible working arrangements and paid parental leave for new parents. Every one of our employees is honoured to nominate an organisation close to their heart as part of MediStays commitment to Pledge 1%. And, we believe your birthday is a special day to enjoy a well-deserved day off. You can learn more here www.medistays.com.au/careers

About You 

For MediStays, the creation of this role reflects our next exciting chapter. For you, the role presents an outstanding opportunity to enable our future growth. To join a team who deliver positive social impact and strive to achieve our ambitious future goals. As the successful candidate, you are a values-driven individual who desires meaningful work. You will embrace the opportunity to work in a lean and rapidly evolving environment, with colleagues who challenge one another to improve MediStays outcomes.  

As a motivated and experienced growth marketer, this role is an opportunity to achieve your career goals. To achieve the objectives of this role, we know you will develop and execute a values driven marketing strategy. The strategy will be creative, iterative and compelling to ultimately help people with a health diagnosis or disability find the right accommodation.

Key Accountabilities

Market Analysis and Strategy

  • Your thorough research and analysis of the accommodation needs of health, medical and disability organisations will identify key trends, behaviours and opportunities to grow MediStays presence and impact across these distinct segments.
  • You will apply findings of your research, creating a data framework, which is used to develop growth marketing strategies to ensure MediStays are best meeting the needs of our community and their accommodation needs.

Marketing Planning

  • With your deep insights into the needs of MediStays community, you will develop and activate growth marketing strategies for users and referrers of disability, health and medical care accommodation.
  • You are accountable for launching and scaling new solutions through successful go to market plans and customer lifecycle development (acquisition and retention).
  • You will own customer retention, database and email revenue targets to drive growth.
  • Drawing on your experience, you will define and execute the CRM strategy to manage the end-to-end customer lifecycle to maximise retention and profitability.
  • You will dive deep into customer data to uncover trends, insights, and opportunities for personalised marketing campaigns.
  • With your knowledge and experience, you will provide thought leadership and perspective for adoption of emerging technology and media channels.

Execution and Analysis

  • You will build out and execute new and existing channels, continuously testing, measuring and optimising those channels to deliver maximum return against defined objectives.
  • You will outline core metrics that drive customer spend with detailed inputs and outputs. These will include margin contribution, retention and brand.
  • You are accountable for managing digital marketing budgets and providing insights into forecasted growth and revenue.
  • You will utilise insights gained to promptly implement robust and sustainable business and market growth.
  • In this role, you will develop and implement growth frameworks for increasing and streamlining referrals to our Care Navigators to support more guests with accommodation when they need it most and increase bookings with our valued accommodation providers.
  • You will collaborate with our Managing Director and relevant team members to create targeted campaigns and materials that convert and build loyalty within our community of guests, providers and referrers.
  • You will provide regular reports on your activities, including market trends, partnership opportunities, competitor analysis and the growth of MediStays segments.

Teamwork, Communication and Interpersonal Skills

“Soft skills are highly valued at MediStays to strengthen and optimise our team culture and performance, sustaining a great working environment and ultimately benefitting our community.  You will:

  • maintain exceptional and timely communication with internal teams and external partners.
  • work effectively and positively as a member of the MediStays team to achieve shared organisational goals.
  • provide and receive feedback in a supportive manner.
  • respond quickly and proactively escalate concerns to your manager when necessary

Your Experience and Qualifications

This role is offered as a permanent role. The successful candidate will work five days per week, in a hybrid working environment from our office and home. You will have:

  • Proven experience of five or more years in growth marketing.
  • Minimum bachelor level qualifications in marketing, arts or related degree.
  • Proven understanding of digital marketing metrics and outcome measurement.
  • Digital Performance Marketing skills honed to drive acquisition and growth.
  • In depth knowledge and certifications in digital platforms, including Google Ads and Analytics.
  • Excellent data analytics skills with the ability to analyse and present data.
  • Outstanding communication and interpersonal skills.
  • Ability to work independently and as part of a team.
  • Strategic thinking and problem-solving abilities.
  • High level organisational and time management skills including the ability to effectively coordinate multiple concurrent projects.

The digital platforms we use include Microsoft (including Word, Excel, PowerPoint), Monday.com, Panda, Mailchimp, Canva, Google Analytics and Meta.

We will provide you with a laptop computer and additional monitor.

What Our Team Says

“We work both in and out of the office, and our directors trust us to produce first-rate work and results. I work hard to maintain that level of trust, which keeps me engaged and excited — but at the same time, I love that my job enables me to have a great work/life balance and enables me to be present for my family when I’m not working.”

“MediStays as a company is always changing, always evolving, and I get a front row seat watching the process of a simple idea grow into a leading, nationwide business. Every day is different, and it is a constant journey.”

To Apply

For a confidential discussion or to apply for this role, please address your letter of application and curriculum vitae to Sarah Everitt, Managing Director.

Please submit your expression of interest and application (Letter of Application and CV) at the end of MediStays careers page. Please note, only shortlisted candidates will be contacted for interview. 

Like to join MediStays as our Growth Marketing Manager?

Complete your online application form.
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Sarah Everitt
Sarah Everitt
MediStays Managing Director and Co-Founder
As the Managing Director and Co-Founder of MediStays, Dr Sarah Everitt (BMedRad PhD) leads our organisation to ensure Australians and their families are connected with the best accommodation options to support a hospital visit or disability-related stay.